Problem Solving › Strategy
Il marketplace che ti cannibalizza · Strategy · Expert
You sell 60% of your artisanal products through a large marketplace. The marketplace just launched its own line nearly identical to your bestsellers, at lower prices, pushed to the top of search results. Your sales on the channel are already down 25% in two months. Leaving the marketplace would cost you 60% of revenue. What do you do?
Vendi i tuoi prodotti artigianali per il 60% tramite un grande marketplace. Il marketplace ha appena lanciato una linea propria quasi identica ai tuoi bestseller, a prezzo inferiore, e la spinge in cima ai risultati di ricerca. Le tue vendite sul canale sono già scese del 25% in due mesi. Uscire dal marketplace ti costerebbe il 60% del fatturato. Cosa fai?
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