Problem Solving › Marketing
Il concorrente compra il tuo brand su Google · Marketing · Advanced
For a month your main competitor has been buying your brand name as a keyword: people searching for you see their ad first, with an aggressive comparative message and a comparison landing page with cherry-picked data. Branded traffic is down 18% and sales reports prospects quoting that page. Defending with bids on your own keyword costs €4,000 a month the budget does not include. How do you respond?
Da un mese il tuo concorrente principale compra il nome del tuo brand come parola chiave: chi vi cerca vede prima il suo annuncio, con un messaggio comparativo aggressivo e una landing di confronto con dati selezionati ad arte. Il traffico branded è calato del 18% e il commerciale riporta prospect che citano quella pagina. Difenderti a colpi di offerte sulla tua stessa keyword costa 4.000€ al mese che il budget non prevede. Come rispondi?
Read the case, write how you would solve it, in free text, no prompt required, and Grace's AI judges whether your solution actually works, solved or not solved, with a 0-100 score and coaching feedback that points at what is still uncovered without revealing the answer. 5 free evaluations a day in the gym and 5 on the scored exercises, counted on your account when you are signed in.
It is an advanced-level Marketing case based on a real workplace situation. You read the problem, write how you would solve it in free text, and Grace's AI judges whether your solution actually works, and tells you what is still uncovered.
Solving a advanced case earns up to 100 XP on the first successful solution. Failed attempts and repeat solutions earn much less: the reward is for cracking it.
You get 5 free evaluations a day in the gym and 5 on the scored exercises, which this case shares with the scenarios, and no credit card is required. Beyond that, evaluations cost 1 credit each.
No. Grace judges the substance of your reasoning, not similarity to a script. Different approaches pass, as long as they genuinely solve the problem within the constraints described in the case.
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