Problem Solving › Marketing
Il concorrente compra il tuo brand su Google · Marketing · Advanced
For a month your main competitor has been buying your brand name as a keyword: people searching for you see their ad first, with an aggressive comparative message and a comparison landing page with cherry-picked data. Branded traffic is down 18% and sales reports prospects quoting that page. Defending with bids on your own keyword costs 4,000€ a month the budget does not include. How do you respond?
Da un mese il tuo concorrente principale compra il nome del tuo brand come parola chiave: chi vi cerca vede prima il suo annuncio, con un messaggio comparativo aggressivo e una landing di confronto con dati selezionati ad arte. Il traffico branded è calato del 18% e il commerciale riporta prospect che citano quella pagina. Difenderti a colpi di offerte sulla tua stessa keyword costa 4.000€ al mese che il budget non prevede. Come rispondi?
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