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Half the budget goes to a channel you cannot measure

Metà del budget va su un canale che non sai misurare · Marketing · Beginner

The case

45% of the marketing budget goes to industry event sponsorships: it is company tradition, the CEO personally cares, and sales swears relationships are born there. Attribution, however, is nearly impossible: leads come in months later through other channels and nobody tracks first touch. The new CFO asks you to prove the return or move the budget to digital, where every euro is measurable. You suspect events actually work, but cannot prove it. How do you get out of the corner?

Il 45% del budget marketing va in sponsorizzazioni di eventi di settore: è la tradizione dell'azienda, il CEO ci tiene personalmente e il commerciale giura che le relazioni nascono lì. L'attribuzione però è quasi impossibile: i lead entrano mesi dopo per altre vie e nessuno traccia il primo contatto. Il nuovo CFO ti chiede di dimostrare il ritorno o spostare il budget sul digitale, dove ogni euro è misurabile. Tu sospetti che gli eventi funzionino davvero, ma non puoi provarlo. Come esci dall'angolo?

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Frequently asked questions

What is the "Half the budget goes to a channel you cannot measure" problem-solving case on Grace?

It is a expert-level Marketing case based on a real workplace situation. You read the problem, write how you would solve it in free text, and Grace's AI judges whether your solution actually works — or what is still uncovered.

Can I retry if my solution doesn't solve the case?

Yes. The feedback tells you what remains uncovered — without revealing the solution — so you can strengthen your plan and try again. After you solve it, 6 more Marketing cases are waiting.

Who is this case for?

Anyone who wants to train structured problem solving: managers, professionals and candidates preparing for case interviews in Marketing. The expert difficulty makes it an accessible starting point.

How is my solution evaluated?

Grace's AI checks four things: whether you address the core problem (not just the symptoms), whether your plan is feasible within the constraints of the case, whether you consider risks and consequences, and whether you avoid the typical mistakes. You get a solved/not-solved verdict, a 0-100 score and coaching feedback.

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