Problem Solving › Marketing
I lead che il commerciale rifiuta · Marketing · Advanced
Your team generates 400 qualified leads a month, triple a year ago: management invested in marketing precisely for this. But sales works barely a third of them: salespeople say the leads are low quality, students and curious browsers, and prefer their own lists and referrals. The data says otherwise: leads worked within 24 hours convert at 9%, those touched after three days at 2%, and the majority is contacted after five. Each side blames the other in front of management, which only sees marketing costs up and sales flat. How do you break the loop?
Il tuo team genera 400 lead qualificati al mese, il triplo di un anno fa: la direzione ha investito nel marketing proprio per questo. Ma il commerciale ne lavora sì e no un terzo: i venditori dicono che i lead sono di bassa qualità, studenti e curiosi, e preferiscono le loro liste e il passaparola. I dati dicono altro: i lead lavorati entro 24 ore convertono al 9%, quelli toccati dopo tre giorni al 2%, e la maggioranza viene contattata dopo cinque. Ognuno accusa l'altro davanti alla direzione, che vede solo il costo marketing salito e le vendite piatte. Come rompi il circolo?
Read the case, write how you would solve it — in free text, no prompt required — and Grace's AI judges whether your solution actually works: solved or not solved, with a 0-100 score and coaching feedback that points at what is still uncovered without revealing the answer. Your first 5 evaluations each day are free.
It is a advanced-level Marketing case based on a real workplace situation. You read the problem, write how you would solve it in free text, and Grace's AI judges whether your solution actually works — or what is still uncovered.
Yes. The feedback tells you what remains uncovered — without revealing the solution — so you can strengthen your plan and try again. After you solve it, 6 more Marketing cases are waiting.
Anyone who wants to train structured problem solving: managers, professionals and candidates preparing for case interviews in Marketing. The advanced difficulty makes it a demanding test of real-world judgment.
Grace's AI checks four things: whether you address the core problem (not just the symptoms), whether your plan is feasible within the constraints of the case, whether you consider risks and consequences, and whether you avoid the typical mistakes. You get a solved/not-solved verdict, a 0-100 score and coaching feedback.
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