Problem Solving › Marketing
Virale per il motivo sbagliato · Marketing · Beginner
Your brand's new ad has gone viral in the worst way: an unfortunate line was clipped, turned into a meme, and within 48 hours the company became the laughingstock of social media, with parodies racking up millions of views. The data, though, tells a strange story: brand awareness has exploded, site traffic tripled, sales have not dropped, and part of the young audience finds the parodies fun and the brand along with them. The board is furious and wants a public apology and the ad pulled; the agency proposes riding the irony; the community manager is drowning. Every hour counts. What do you decide?
Il nuovo spot del tuo brand è diventato virale nel modo peggiore: una frase infelice è stata isolata, trasformata in meme, e in 48 ore l'azienda è diventata lo zimbello dei social con parodie che macinano milioni di visualizzazioni. I dati però raccontano una storia strana: la notorietà del brand è esplosa, il sito ha il triplo del traffico, le vendite non sono calate e una parte del pubblico giovane trova le parodie simpatiche e il brand con loro. Il CdA è furioso e vuole scuse pubbliche e il ritiro dello spot; l'agenzia propone di cavalcare l'ironia; il community manager è sommerso. Ogni ora conta. Cosa decidi?
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