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L'80% del margine da un solo prodotto: diversificare o affondare il colpo · Strategy · Advanced
The profitability analysis you commissioned says 80% of company margin comes from a single mature product, in a slow-growing market where you are the recognized leader. The other six products together absorb half the resources and generate modest margins: two are loss-making. Half the executive committee wants more diversification (depending on one product is a mortal risk), the other half wants to cut the six minor ones and concentrate on the champion (do one thing well). Both theses have valid points. How do you frame the decision?
L'analisi di redditività che hai commissionato dice che l'80% del margine aziendale viene da un solo prodotto, maturo, in un mercato che cresce poco ma dove siete leader riconosciuti. Gli altri sei prodotti, insieme, assorbono metà delle risorse e generano margini modesti: due sono in perdita. Metà del comitato direttivo vuole diversificare di più (dipendere da un prodotto solo è un rischio mortale), l'altra metà vuole tagliare i sei minori e concentrare tutto sul campione (facciamo bene una cosa sola). Entrambe le tesi hanno ragioni valide. Come imposti la decisione?
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