Problem Solving › Marketing

The website that doesn't convert

Il sito che non converte · Marketing · Beginner

The case

Your home goods e-commerce gets 40,000 visits a month but converts only 0.4% (industry benchmark is 2%). Traffic is good: half organic, half from campaigns. Cart abandonment is 86%, mostly at the payment page. Where do you start?

Il tuo e-commerce di prodotti per la casa riceve 40.000 visite al mese ma converte solo lo 0,4% (il benchmark del settore è 2%). Il traffico è buono: metà organico, metà da campagne. Il carrello viene abbandonato all'86%, soprattutto alla pagina di pagamento. Da dove cominci?

Read the case, write how you would solve it, in free text, no prompt required, and Grace's AI judges whether your solution actually works, solved or not solved, with a 0-100 score and coaching feedback that points at what is still uncovered without revealing the answer. Your first 5 evaluations each day are free.

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Frequently asked questions

What is the "The website that doesn't convert" problem-solving case on Grace?

It is a beginner-level Marketing case based on a real workplace situation. You read the problem, write how you would solve it in free text, and Grace's AI judges whether your solution actually works, and tells you what is still uncovered.

Can I retry if my solution doesn't solve the case?

Yes. The feedback tells you what remains uncovered, without revealing the solution, so you can strengthen your plan and try again. After you solve it, 6 more Marketing cases are waiting.

Who is this case for?

Anyone who wants to train structured problem solving: managers, professionals and candidates preparing for case interviews in Marketing. The beginner difficulty makes it an accessible starting point.

How is my solution evaluated?

Grace's AI checks four things: whether you address the core problem (not just the symptoms), whether your plan is feasible within the constraints of the case, whether you consider risks and consequences, and whether you avoid the typical mistakes. You get a solved/not-solved verdict, a 0-100 score and coaching feedback.

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