Problem Solving › Marketing
Il rebranding che i clienti storici odiano · Marketing · Advanced
You led the company rebranding: new name, new logo, more modern positioning to attract a younger market. The launch went well with new segments, but legacy clients, worth 70% of revenue, are disoriented: 'we don't recognize you anymore', 'you've become like everyone else'. Two historic distributors threaten to reduce orders. The rebranding cost €300,000 and going back isn't an option. What do you do?
Hai guidato il rebranding dell'azienda: nuovo nome, nuovo logo, posizionamento più moderno per attrarre un mercato più giovane. Il lancio è andato bene sui nuovi segmenti, ma i clienti storici, che valgono il 70% del fatturato, sono spiazzati: 'non vi riconosciamo più', 'siete diventati come tutti gli altri'. Due distributori storici minacciano di ridurre gli ordini. Il rebranding è costato 300.000€ e tornare indietro non è un'opzione. Cosa fai?
Read the case, write how you would solve it, in free text, no prompt required, and Grace's AI judges whether your solution actually works, solved or not solved, with a 0-100 score and coaching feedback that points at what is still uncovered without revealing the answer. Your first 5 evaluations each day are free.
It is an advanced-level Marketing case based on a real workplace situation. You read the problem, write how you would solve it in free text, and Grace's AI judges whether your solution actually works, and tells you what is still uncovered.
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Yes. The feedback tells you what remains uncovered, without revealing the solution, so you can strengthen your plan and try again. After you solve it, 6 more Marketing cases are waiting.
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